Nick Wakelin, London, UK

Curriculum Vitae: Nick Wakelin

Work-related skills

  • HTML, CSS, JavaScript, JQuery, PHP/MySQL on Apache/Linux Platform – advanced knowledge. Advanced working knowledge of the following software on Mac and PC: Microsoft Office family; Quark Xpress; PhotoShop and Illustrator; Dreamweaver, Flash and Fireworks; Premiere; Cubase. Working knowledge of JSP.
  • Mac and PC networking
  • Extensive experience in traditional and electronic marketing, plus advertising and production
  • Competent proofreader and copywriter
  • Excellent client liaison skills

Professional Experience

Mar 2012 to Present
Freelance Web Developer/Designer & Web Marketer

  • Development and online marketing of Polly Gasston Goldsmith website to increase web presence, including: design, SEO, PPC campaign, social media integration and creation of HTML email templates
  • Development and maintenance of Jeweller Recruitment website
  • PPC Campaign for Etours India and Malaysia sites
  • Maintenance of Jeweller Magazine website
  • Creation of monthly HTML emails and technical management of email campaigns for the Jeweller Magazine
  • Development of Vasari Singers website including development of Google Checkout Shopping Cart, SEO focusing on CD sales and MailChimp list integration
  • Development of Kingston Consulting Group website and PFS Money sites
  • Development of sites to make them compliant with new UK Cookie Laws

Aug 2011 to Mar 2012 (6 month contract)
Covington & Burling LLP – Internet Investigator/Developer

  • Development of Client Interface for monthly metrics viewing
  • Development of software tools in PHP, MySQL and JQuery to enhance workflow of Investigations Team
  • Investigation of leads and gathering of evidence from copyright infringeing sites with regards to: ebooks, journals, branding and live streaming of sports games
  • Mentoring of another team member with regards to best coding practice and coding techniques in PHP and MySQL

Feb 2011 to Aug 2011
Freelance Web Developer/Designer & Artworker

  • Development of Polly Gasston Goldsmith, Jeweller Magazine, Jeweller Recruitment sites
  • Redsign and development of Southwark Pensioners Centre website
  • HTML email design and development for Jeweller Magazine, Jeweller Recruitment, Virtual Director, Access Point Controls marketing campaigns.

Feb 2010 to Feb 2011 (6 month contract extended to 1 year)
MoneySavingExpert.com – Web Developer

  • Maintaing and developing www.tunechecker.com. including manipulation of data feeds and scrapers, creation of artist pages and sending of the weekly HTML email.
  • Front end development of the Broadband Checker Tool and Healthcare Cashback Calculator Tool plus manipulation of data feeds and scrapers

Oct 2007 to Jan 2010
Freelance Web Developer/Designer & Artworker

  • CUBE Communications Ltd (Marketing, Advertising & Design Agency)
    Responsible for maintenance/updates of N.A.G., Baker Brothers Jewellers, Hydrex Motorsport and Corporate websites. Creation and monitoring of microsites for Japan Airlines and Japan National Tourist Organisation online competitions. Holiday cover, artworking February edition of the Jeweller Magazine, Hydrex Motorsport 2008 Brochure, Hydrex Folders and print ads.
  • Red Door (Design Agency)
    Artworking multi-language folders and brochures for Goldman Sachs Asset Management. Artworking of Excel spreadsheets and PowerPoint Presentations for Tudor Capital (U.K.), L.P. Creation of websites for LNR Partners Europe and Hatfield Philips (Asset Management).
  • What’s Going On Ltd (Back Office, IT & Web Services)
    Modification of www.allsaveuk.com to enable the site to be viewed cross-browser. Creation of new reports written in JSP/SQL and modification of the CMS. Troubleshooting existing PHP files.

Oct 2002 to Oct 2007 – Web Manager
CUBE Communications Ltd (Marketing, Advertising & Design Agency)

Significant work, roles and responsibilities

Core PHP/MySQL work

  • Design, building and maintenance of National Association of Goldsmiths’ (N.A.G.) – a large cross-browser data-driven PHP/MySQL website. Included creating multiple web-based forms, an online calendar, popular polls, multiple in-site search facilities with paged results, session-based members login with conditional CSS formatting. Also involved building a PHP/JavaScript CMS to facilitate easy updates for client and CUBE
  • Design, building and maintenance of N.A.G. Supplier Directory – a Members-only PHP/MySQL-based N.A.G. microsite of suppliers to the jewellery trade. Included creating a PHP-validated public-facing application form with an external and internal email notification system, connected to a MySQL database. The directory front-end displays a fully browsable and searchable listing
  • Design, building and maintenance of Baker Bros Jewellers website. PHP/MySQL-based catalogue – automatically populated drop-down lists enabling multi-option criteria with
    paged results
  • Design, building and maintenance of Philip Rigby website – a major supplier to the Film Industry. PHP/MySQL-based catalogue – a fully browsable and searchable online catalogue

Web-related roles and skills

  • Sole point of contact for all CUBE's web projects and responsible for all aspects of the project including: proposal and estimate development, presentation of creative ideas to client, design and development of solutions and maintenance
  • Management and maintenance of 15 websites on a Linux-based Virtual Private Server
  • Management of externally hosted websites, including an eBay Shop
  • Management of Google Adwords campaigns plus Google Analytics reports
  • Keeping abreast of the evolving web design and web development market: aiming to create XHTML-valid CSS-based dynamic sites that are standards-compliant, cross-browser, accessible
    and highly visible to search engines

E-marketing and other

  • Responsible for all e-marketing projects for CUBE and for clients such as Japan Airlines,
    Baker Bros Jewellers and the N.A.G. using a combination of HTML, PHP and CSS
  • Advertisement design for trade magazines, page layouts for the Jeweller Magazine, corporate literature
  • Corporate video creation – audio and video editing

Key Achievements

  • Set up the company as a web reseller. This currently generates c.£2000 of income each year and increases with each new client
  • Secured the contract for the National Association of Goldsmiths Website which brought in over £30,000 worth of income
  • Personally secured three websites in one year which generated more than £3,000 worth of income

Jan 2002 to Oct 2002 - Freelance Creative Artworker/Web Designer
Servicing the following clients:

  • Peters Edition Ltd (Music Publisher) Maintaining existing website and redesigning and building their new website
  • CUBE Communications Ltd Preparing The Jeweller magazine for print. Involved copy editing, page layout and outputting for print

Sep 1998 to Jan 2002 – Sales/Marketing Assistant
Peters Edition Ltd (Music Publisher)

Responsible for:

  • designing majority of artwork for Sales Department, including: printed/online adverts, leaflets catalogues, programmes, flyers, exhibition material, cover designs for a number of best-selling titles. Taking over these tasks from external designers, meant substantial savings for Peters Edition. Other responsibilities included managing the project to transfer the Sales, Orchestral and Rental Catalogues to interactive CD-ROM.
  • the design, maintenance and development of the Peters Edition website for the London and New York offices and organising regular HTML e-mailshots for all new issues, targeting very specific areas of the market based on information directly relating to customer feedback.


1994-1997 – University of Lancaster

  • Undergraduate Degree: BMus (Hons.) Bachelor of Music

1984-1994 – King's School Rochester, Kent

  • A Levels: Music, English Literature,  Religious Studies, General Studies
  • AS Levels: Theology
  • GCSEs: 9 including Maths and English

Work-related courses attended

  • May – July 2007 – City University, London – Advanced Web Techniques with PHP. 10 week evening course covering: GD Library, OOP in PHP5, PHP Security Issues, simpleXML, RSS and Google Map manipulation
  • November 2001 – Ubiq, SE London – Adobe Illustrator 2 day course
  • April 2001 – Ubiq, SE London – Macromedia Dreamweaver/HTML 2 day course
  • January – April 2000 – Goethe Institut, South Kensington – Basic German for beginners

Work experience

  • July 1996 – Royal Opera House, Covent Garden Administrative Assistant
  • April 1996 – Pimlico Opera, City of London Administrative Assistant


I am a keen singer and pianist. I also enjoy photography, film, squash, and reading.
Most of all, I like to socialise with my friends.

I have a clean driving licence.